DIGITAL MEDIA OFFICER

In a city renowned for its international outlook and connectivity, The Hong Kong Academy for Performing Arts (HKAPA) plays a unique and influential role in nurturing future generations of performing artists, including performers, practitioners, designers, and technicians. Ranked 10th in the 2026 QS World University Rankings for Performing Arts and 1st in Asia, the Academy and its Schools of Chinese Opera, Dance, Drama, Film & Television, Music, and Theatre & Entertainment Arts form a vibrant centre of practice, production, teaching, and practice-as-research. Its outstanding reputation is reinforced by the quality of its graduates and its partnerships with centres of excellence locally, regionally, and internationally. Through international residencies, visiting artists, and a distinguished alumni network—including some of the most respected professionals in their disciplines—the Academy is committed to training future world-class performers and practitioners.

Digital Learning and Library (DLL) enhances the technical and educational support for teaching and learning at The Hong Kong Academy for Performing Arts. It promotes interdisciplinary collaboration in education by leveraging AI, advanced tools, multimedia, and innovative pedagogy to enable technology-driven, outcome-based teaching and learning.
    
The Digital Media Officer is responsible for maintaining the daily operation of DLL and supporting media services (Digital/Traditional) provided by DLL for the Academy.

Requirements:
(a) Diploma or above with extensive working experience in the social media/digital media field.
(b) Proficient in computer applications, graphic design (e.g. Canva, Photoshop, etc.), MS Office and Chinese Word Processing.
(c) Familiar with Generative AI tools (Adobe Firefly, Luma, Runways, POE, Suno, etc.).
(d) Ability to quickly create and edit engaging videos using mobile devices and AI-powered tools.
(e) Experience in creating original and engaging social media content to boost audience interaction and brand visibility.
(f) Experience in managing social media campaigns (Instagram, 小紅書) and using website content management systems will be an added advantage.
(g) Good command of spoken English and Chinese.
(h) Strong communication and interpersonal skills.
(i) Creative, proactive, detail-orientated, self-motivated and able to work independently within tight timelines.
(j) Occasional work outside normal working hours may be required to support event production, aligning with standard performing arts practices.

Shortlisted applicants will be required to submit the portfolio link for our understanding of their experience.

TERMS OF APPOINTMENT
Appointment will be on a two-year renewable contract, subject to performance and mutual agreement.  A gratuity payment may be granted upon satisfactory completion of the full contract. Fringe benefits include leave, medical, and dental benefits. The starting salary will be commensurate with qualifications and experience.